Drift is the Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms -- not days later. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human.

Authenticating

Drift uses OAuth, a developer-friendly delegated access protocol. Quolum has already connected the necessary wires with Drift. Using a sequence of click-throughs, your organization's administrator allows Quolum to make API calls to Drift without getting access to passwords.

Step 1: Initiate a connection to Drift

Click the Connect button from the Connections card. If you are not an admin, you can invite your organization's Drift admin to make a connection to your Drift organization account. When you click on the Connect button, the web browser will navigate to the Drift login page.

Step 2: Log in to Drift

Log in to Drift using your organization's credentials. The exact login mechanism may depend on your Drift plan, and the sign-in mechanism used. You may have corporate SSO such as Azure AD, GSuite, or Okta along with multi-factor authentication. Once you have successfully logged-in, Drift is going to ask you to grant access to Quolum.

Step 3: Provide consent to Quolum

The next screen after login into Drift is the consent screen. On this screen, Drift confirms whether you authorize Quolum to access your organization's data.

Step 4: Back to Quolum

Once you have granted access to Quolum on Drift's website, Drift is going to send you back to Quolum's page in Step 1, where you started. The Connect button on the Connections card would now say Reconnect. Reconnect is used to reauthenticate under circumstances where the access has expired.

Under the hood

Using the OAuth protocol, Quolum now has delegated access to your Drift Workspace. The Quolum server, running on Amazon AWS VPC, will be able to make API calls and retrieve feature-level utilization. Later, this data is crunched and available for visualization on the Quolum dashboard.